In the world of apparel and ecommerce, customization has become a key factor of differentiation. Thanks to the technological platform developed by Cone, brands like Apposta can offer users the opportunity to create fully customized and made-to-measure products, with a guided and intuitive process thattransforms the user into a designer.
Cone technology powering customization
Apposta (sito: www.apposta.com) is one of the most notable examples of this approach: each shirt is built step by step by the user, who chooses the fabric, collar, cuffs, fit, monograms and measurements, resulting in artisanal-quality final products.
- Guided, step-by-step configuration: users are accompanied through each detail with clear suggestions and instant visual previews.
- Full product customization: from fit to collar, from cuffs to monograms—everything can be customized, with every option clearly explained.
- Management of multiple measurement profiles: in addition to standard sizes, several profiles can be taken at different times, for different people, or in different ways (from the body, from a shirt), with a measurement-control system.
- On-demand manufacturing: integration with production systems allows each garment to be made only after the order is confirmed.
- An intuitive and engaging user experience: the platform combines a simple interface with an informative, guided path that makes the process educational and rewarding.
The Apposta Case
Thanks to Cone’s technology, Apposta has transformed the traditional shirt ecommerce model into a highly customized and interactive experience, where users can:
- Build their shirt from scratch by choosing every detail.
- Add monograms and enter their measurements for a perfect fit.
- Receive support throughout the entire customization process through guides and informational messages.
The collaboration with Cone has enabled Apposta to offer thousands of fabrics and possible combinations, ensuring a unique product for each customer and efficient management of on-demand production.
Concrete results
- 30,000+ customers served
- 100,000+ made-to-measure shirts produced
- Very high environmental sustainabilityV, thanks to the elimination of overstock and waste, and production only on demand.
- Customer Customization Experience highly appreciated, thanks to the guided and interactive process.
- Increased user engagement, with longer browsing time and higher customer loyalty.
- Optimized production and logistics, with a high degree of integration with the supply chain.
Why Cone
Cone does not offer just a technological platform: it provides a complete solution for digital customization, enabling brands to:
- Transform their catalog into fully customizable products without limits.
- Guide users through interactive and intuitive paths.
- Integrate on-demand manufacturing and manage complex workflows without compromising quality.
The result is a complete digital experience that blends technological innovation, tailored design and customer satisfaction—clearly demonstrated by Apposta’s success.
