To evolve your digital organization

With over two decades of experience, we specialize in supporting organizations to structure themselves for digital evolution and its exponential dynamics. We provide consultancy, working methods, development of web and e-commerce projects, customer acquisition campaigns. We also have developed advanced expertise in online product customization.

We are based in Italy and the UK

Digital Management

We support our clients' digital evolution with senior expertise, aiming to develop and enhance the organization and performance in the digital channel. We introduce a digital business culture, translating into a well-defined strategy to organize goals, priorities, and activities, thereby optimizing digital channel performance and delivering measurable results.

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Mass Customization

Offering customers the ability to customize products or services before purchase not only significantly enhances their value and utility but also opens avenues to new market segments previously untapped by standard products. This responds to an increasing demand, allowing businesses to stand out in a competitive marketplace. At the same time, it presents unique challenges in terms of design, technology, and organization, requiring innovative solutions to ensure a seamless user experience and effective management of the customization process.

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Websites and Ecommerces

For organizations determined to maximize their digital performance, constant attention to every detail of the customer experience is essential, whether it involves institutional websites, product sites, or e-commerce platforms. Our service offers the necessary flexibility for tailored online strategies, combined with professional and advanced technical solutions, allowing for continuous and targeted adaptation to maximize digital performance.

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Sectors in which we operate

Over the years, we have gained a deep understanding of the operational modes, cultures, and unique needs of organizations in these sectors.

Small and Medium Enterprises

For years, we have been supporting SMEs in digital expansion and customer acquisition on both a national and international scale, organizing online activities in a professional and effective manner. We provide online projects for branding, product communication, and e-commerce solutions to drive their success in the digital realm as well.


Deeply immersed in the daily dynamics of startups, we understand their need for rapid growth and frequent reevaluation of priorities. With a data-driven analytical approach, we focus on User Experience and Conversion Rate optimization to accelerate their digital development.

Non profits

We support those who dedicate their work to social causes and the environment. From strengthening online presence to effectively managing awareness campaigns. Together, we can work to make the world a better place by leveraging the power of digital.

Our areas of expertise

Our services combine advanced expertise in business, management control, web technologies, and performance marketing channels. We adopt a systematic and pragmatic approach to guide our clients' digital evolution, evaluating all available options to achieve their goals.

Cone is a digital consulting and service company. We work together with entrepreneurs and leaders to turn their vision into a functional digital organization. Our projects have received national and international recognition, demonstrating our commitment to excellence and innovation.

Learn more about us

We have co-created and manage the digital operations of Apposta, a prestigious and award-winning brand of custom-made and customizable Italian shirts, offering the widest variety of options worldwide. Apposta has been recognized as one of the global leaders in mass customization applied to a traditional supply chain. It stands out for its sophisticated user and shopping experience, carefully designed across multiple levels.

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Apposta website