Foundation Lab
Have I set the strongest foundations to develop the market?
Measurement, ideation and real-world testing of the proposal with customers. To invest and grow on solid foundations, not hopes.
You already know the market is there. Are you entering it in the most effective way?
You are entering a new market space or a new geographic market and you are at the point where you want to know whether you are doing it on the foundations that perform best. Of the possible ways of presenting the product (or service), narratives, channels and processes, are you using the most effective ones?
The foundation service helps to map and explore the possible approaches, measure them, and move in the most promising directions.
What you get
At the end of the project you will have a clear idea of which positioning, narrative and channels work best for your product, along with real numbers to refine the business plan and qualitative data to improve the project.
The result is an understanding that relies less on intuition and is geared to reducing risk before the project becomes too big.
When you need it
- When you are entering a new geographic market and don't know which approach works best in that context.
- When you have several possible ways of telling the product's story and don't know which resonates most with the right customers.
- When you want to open a new customer acquisition channel and don't know where to start.
- When you are redefining your positioning and want to check it on the market before investing in communication.
How we work
Map
We start from what exists: the product, current or potential customers, competitors, the channels already active. We build a clear map of where we are and which are the most important variables to test. We expand with possible alternatives.
Hypotheses
We define the most critical questions: which value proposition resonates most, with which segment, through which channel.
Test
We build quick, measurable experiments: landing pages, messages, minimal campaigns. The goal is not the perfect result, it is the reliable answer.
Evidence
We collect data, feedback and concrete signals. We interpret the results together and define the next steps.
When it is not the right service
Foundation Lab is not the right service if you have not yet verified that the market exists. In that case, the starting point is Validation Lab.
It is not the right service either if you already have an established positioning and are only looking to optimise performance. In that case the work is more operational and continuous, and it is what we do with Digital Direction.
If instead you know the market is there but you are not sure you are approaching it in the most effective way, let's talk.
Some of the organisations we have worked with
Scientific network - Bologna
Scientific network - Roma
Gestione fondi - Recanati (MC)
Startup - London
ONG - Fano (PU)
Azienda manifatturiera - Jesi (AN)
Startup - London
Brand tech - Munich / Tokyo
