LAUNCHED 2026
Customisable clothing online
A mass customisation platform for shirt makers and clothing companies, born from the Apposta experience
The idea
With Apposta we spent years building and fine-tuning a system that works: technology, processes, customer acquisition, service. Whoever wants to sell made-to-measure and customisable products online today doesn't have to start from zero.
Making the digital channel work, and online customisation in particular, is not simple: engaging the customer step by step in a journey of discovery and trust-building, presenting thousands of fabrics and options without confusing, guiding the taking of measurements and their automatic verification, connecting every order to production, keeping returns low. These are problems we have already solved, with real data and tens of thousands of customers.
We make this heritage available to other brands that already have the product and the manufacturing and want a digital channel able to make the most of them.
The model was born and consolidated with shirts, and extends to other customisable garments.
Who it is for
- For shirt makers and manufacturers who have product expertise but not an effective online channel.
- For brands that want to add made-to-measure to their offer, without building technology from scratch.
- For those with physical distribution who want to amplify it with a coherent digital experience.
Why made-to-measure
Customisation strengthens the relationship with the customer, increases loyalty and reduces returns.
Producing only what has already been sold eliminates stock and unsold goods: in fashion, where every season a significant share of garments is never sold, it is an economic advantage as well as an environmental one.
What is included
The platform
The same one used by Apposta, adapted to the client's brand. Guided configuration with visual preview, full customisation of fabrics, details and finishes, multiple measurement profiles with algorithmic validation, integration with production for made-to-measure orders and standard stock. On a monthly subscription: the model can be tested without large initial investments.
Operational support
We work alongside the client in the most critical areas: catalogue, content, customer acquisition and retention, performance monitoring, customer service organisation.
Continuity
Launch is the beginning of a business to grow. Periodic monitoring is included; operational support and campaigns are activated when needed, to the extent needed.
How to start
In steps, from the first meeting to launch: kick-off, brand and content organisation with platform setup, end-to-end test with a real order, team training, go-live.
The client's team is involved only where it is really needed.
The foundations
Over 100,000 made-to-measure shirts sold, 30,000 customers in 110 countries, returns under 3%, Trustpilot rating "Excellent" (4.8/5). Figures achieved with this platform and these processes.