Cone is an European consulting company on Internet applied marketing.

Over its years of life it has seen the world fast changes, it has seen Internet transforming from a university network into another world where the deepest social dynamics have developed: affiliation, socialization, information, affirmation, fighting...

Also in the business world Internet is assuming a well defined role, after the thousands experiments that marked its first years with a mix of mass-marketing, one-to-one marketing, experimental business processes, showcases, catalogs...

As a small fragment of this world, the Cone itself evolved.

In its first years of life it had worked on architectures and models to make the customer's presence on Internet as effective as possible. Even carrying on de-facto collaborations with large OpenSource communities.

As Internet identity defines and quickly become the single most important marketing channel in the globalised economy, it has become time where the Internet presence and companies marketing strategies converge. Cone went to work on strategic marketing projects that have their implementations on Internet.